““Engaging with people from all ages and backgrounds is our passion and our business.

“Engage2Change, in which we work in partnership with Liverpool John Moore’s University on several aspects of social marketing, is an innovative development of M&M’s existing services.

”Our aim through Engage2Change is to develop an in-depth understanding of the motivations and triggers for change of the target audience through leading edge research techniques that probe beneath the surface to deliver meaningful and measurable results.

“So confident are we of what Engage2Change can do for our clients that, having agreed the desired outcomes with them at the start of a project, we’ll refund their fee if we fail to deliver!”

Richard May Managing Director, M&M Creative Implementation Director, Engage2Change

Market research

Market research is used to help identify and clearly describe communications objectives and target audiences. Basing our work on solid data such as this means that we are better able to devise and implement effective communications strategies.

Clients may choose to commission research directly or ask us to source an appropriate supplier as part of a comprehensive social marketing campaign. In either case, they can be sure that creative work and media selection will be guided by evidence of what makes the consumer tick.

Stakeholder mapping

High quality and cost effective communications are heavily dependent on a thorough understanding of the audience, its information needs, the relative influence it may have on an organisation’s plans and proposals and any barriers to communication.

We consider stakeholder mapping to be an essential tool when planning communications campaigns, particularly in the areas of statutory and non statutory public consultation and engagement exercises.

Stakeholder mapping also enables us to base our selection of communications tools and channels on evidence of what works for those at whom the messages are targeted. Messages aimed at the public in general may be best conveyed using broadcast techniques such as news releases and paid for advertising in the relevant media, backed up by reference on an organisation’s website. More specific messages tailored to particular groups or sections of society may be best communicated using narrowcasting techniques such as stakeholder meetings and facilitated workshops.

Stakeholder engagement

Meaningful stakeholder engagement greatly enhances the value of two way communications and fosters a deeper understanding between clients and their key influencers.

The choice of media and communications tools is central to our approach and our engagement exercises often use a combination of techniques including face to face meetings, focus groups, workshops, mass media and ‘new media’ such as interactive websites, on-line voting and video or e-bulletins. This targeted approach also helps our clients to engage with harder to reach and minority groups within our society.

“M&M’s work on public engagement for our major change programme involving mental health services has far exceeded the expectations of the Trust. I highly recommend this inspiring company.”

Programme Director, mental health trust

“M&M Communications has consistently provided the Trust with a high quality, professional service. Their staff are highly experienced at running public meetings and exhibitions and have a range of innovative PR ideas about how this can be done in the best way to meet the public’s needs in the local area.”

Director, NHS hospital trust